 | XPRL.org Sponsors | |
| ||||| | ||
PR Gets SeriousReleased : June 26, 2003 Industry reacts to budget pressures with innovation
– all will be revealed at 10 July Conference London, UK, 26 June 2003: Budget pressures are driving public relations professionals to deliver more value for less spend. Now, the industry and its suppliers have joined forces to save resources and improve visible results - meeting key business needs. Using tools built with an online PR language called XPRL, practitioners will soon be able to automate traditional processes and measure results better than ever before. High profile figures and organisations already support the work, which will be publicly unveiled at a dedicated launch conference on 10 July 2003 at Imperial College, Kensington, London. No technical experience is required of attendees. The quiet development of XPRL has been led by XPRL.org, a global non-profit organisation responsible for developing the language. The initiative was prompted when the media and business finance reporting industries introduced their own computer languages to improve efficiency. The XPRL Conference will demonstrate the similar competitive edge that the first three XPRL tools will give PR practitioners. "You don't need a BSc to understand the boost that efficiency savings, higher ROI and more meaningful evaluation can give today's PR businesses," said Alison Clark, Chair of XPRL.org. &qout;A significant amount of PR executive time is spent drafting, reporting and measuring - making these processes more efficient will liberate productive time.&qout; Save Time, Save Money - Executive Time EfficienciesPR must be accurate, and so involves repeated drafting, retyping, amendment, checking, re-reading and approval - and then processing for production and distribution. With XPRL many of these tasks need to be done just once, increasing speed and accuracy - initial estimates put time savings at up to 30 per cent. At the conference XPRL.org will publicly demonstrate a tool that increases speed and accuracy of the news release drafting and issuing process. More Bang for Your Buck - Increasing AccountabilityXPRL will enable PR practitioners to identify precisely where news release and statement content has been picked up and used by the media, improving accuracy in message tracking - enabling PR to prove a more precise return on investment. Immediate evaluation of online media, web and Internet-enabled discussion will soon become a reality - the tools that enable this will be demonstrated at the XPRL Conference. "In an industry often associated with hype and spin, XPRL introduces a new level of accountability for PR practitioners,&qout; commented Clark. "In the future, with the support of the PR community and its suppliers, XPRL will deliver a marked improvement in the measurement of results and information exchange with key stakeholders." The XPRL Conference starts at 09:30 on 10 July 2003 at Imperial College, Kensington, London (09:00 registration). Fees (to cover the costs of the event) are £10 per delegate in advance or £20 on the door - spaces are limited and early registration is recommended. Delegates can book on the website: www.xprl.org/content/symposium.rhtm. - ENDS - Notes to EditorsXPRL stands for eXtensible Public Relations Language. XPRL is a version of XML - a mark-up language similar to that used by all internet applications - that is being designed for use in the PR sector. About XPRL.orgeXtensible Public Relations Language (XPRL) is being developed by a global non-profit consortium called XPRL.org under the chairmanship of Alison Clark. XPRL.org has supporters from around the world, and is endorsed by the Global Alliance for Public Relations and Communication Management, the international federation of professional public relations institutes. For further information, please contact:Richard Fogg or Alison Clark | |
| | | |